Genius Water Co.
Year: 2026
Industry: Water Treatment
Genius Water Co. is a water treatment company located in the Triangle, NC area. A shared interest in health and what actually goes into the body brought Mitch and Charlie together. They started Genius Water Co. to give Triangle families access to quality water treatment without the franchise markup.
A dream prompt with a fun twist.
Mitch and Charlie came to me with a clear vision: a mascot that was goofy, fun, and unmistakably cartoonish; something that would win customers over the moment they laid eyes on it. That’s exactly what I delivered. Through bold linework and richly saturated color, I brought to life a mascot that simply couldn’t be ignored. In an industry crowded with sterile, corporate branding, Genius Water Co. stands alone.
Creating a versatile system for real life.
The mascot didn’t exist in isolation; it set the tone for the entire brand. Bold, punchy colors and clean typography let the character lead, while consistent linework carried the same energy from merchandise to social content.
Where other water brands lean on lifeless palettes and manufactured fonts, Genius leans into personality. The mascot serves as an anchor to the whole identity, it’s what makes everything feel handmade and human.
“Aidan did a phenomenal job on our brand identity and logo. What he delivered exceeded all of our expectations. From the first phone call to the final deliverables, Aidan went above and beyond, ensuring we were happy with every minor detail, from the font and colors to the mascot. If you are on the fence or unsure who to choose for logo design, please go with Aidan. He is more than just a graphic designer; he is a thoughtful young man with a kind heart and a super creative mind.”
Mitchell Jones & Charles Crook
Co-Founders
Services Rendered
Logo Design
Brand Identity
Vehicle Wrap Design
Brand Guidelines