Blood in the Water
Year: 2025
Industry: Hot Sauce
Blood in the Water is a hot sauce company based in Wrightsville Beach, NC. They specialize in unique and extremely spicy sauces, selling in local markets and restaurants like K38 Baja Grill.
Trevor reached out to me looking to build out his existing brand and improve his hot sauce labels. This project is a perfect example of how having more than a logo can elevate your visual identity.
Labels for a hot sauce with a fierce bite.
Creating a killer label was priority number one when taking on this project. While Trevor was content with his existing logos and typefaces, the labels weren’t quite what he envisioned. by applying a consistent color palette and optimizing the use of space, the label not only looked better but became more legible. These bottles were small and packed with information, so scale was an important factor when thinking about the consumer.
Building out a spicy identity that stayed true to it's beginnings.
After tackling the label, I focused on expanding the brand identity. Trevor made it clear that staying local and grounded was important.
Keeping this in mind, I created a set of valuable assets that tie back to the beaches of Wilmington. This included a pattern of the local waterways, coastal imagery, and social media templates that could be edited any time.
“I began working with Aidan around 2 years ago. I was trying to get my company off the ground and unfortunately had a graphic design company go dark on me & stall some things to get started. Aidan stepped in right away and not only provided a quick turnaround with fantastic communication – he did a great job listening, taking our vision, and running with it. Each piece of work he produced for us had his creative flare that aligned with our vision and enhanced what we were looking for. Aidan has been an integral part of standardizing & helping us grow our brand in a very cool way. I cannot say enough good things about Aidan & highly recommend him!”
Trevor Redpath
Owner
Services Rendered
Logo Design
Visual Identity Design
Merch Design
Label Design
Packaging Design