Halo Hoops
Year: 2025
Industry: Youth sports
Halo Hoops is a non-profit christian based basketball organization that seeks to spread the Gospel of Jesus to kids ages 5-18yr through the game of basketball. Dave and Leslie Davies created Halo Hoops in the year 2000 and glorify Jesus’ name through camps, clinics, and leagues.
My work with Halo focused on elevating and refining the existing identity rather than doing away with it entirely. The goal was to revamp the logo to appeal more effectively to younger children. The brand mark and color palette already carried immense value in the local community, but lacked a fun and approachable look.
An established brand with a valuable mark, needing a refresh for relevancy with its audience.
Halo Hoops has been operating for over 25 years, impacting the community in a positive way and building valuable brand-equity along the way. Keeping the aspects that locals had grown familiar with was crucial in updating this identity.
The brand mark already had a clean look and a strong concept, but struggled with scalability and execution. By adjusting the weight of the outlines, simplifying the shapes, and updating the colors, the mark became a charming and relevant icon that could be used at any size. These refinements also made the logo significantly easier to reproduce across physical applications and varied printing methods.
Creating an identity that could express Halo's values with visuals kids will love.
The next area of focus was creating assets that could be used easily across all the mediums that Halo would use. Banners, signage, social media, web, and more. I tackled this by staying true to the cartoonish and fun style that the brand mark displayed. Simple colors, goofy shapes, and vibrant visuals created consistency across the entirety of the brand.
“Aidan was great to work with. His special consideration of our ministry purpose and mission was clearly seen in his work on our rebrand. We couldn’t be more pleased with his work. We highly recommend him.”
Dave Davies
Co-Founder
Services Rendered
Logo Design
Website Design
Logo Animation
Visual Identity Design